December 4, 2014 Want to know if Search Engine Optimization (SEO) will help you rank higher in Google? Why not go right to the source and see what they have to say. Google is the first to admit that SEO can improve you site but they also warn that it can risk damage if done improperly. Before hiring an SEO expert or embarking on a do-it-yourself project Google recommends familiarizing yourself with how the search engine works by reading the following two documents: Google Webmaster Guidelines and Google 101: How Google crawls, indexes and serves the web In the end, like purchasing any other service or product, the more knowledgeable you are as a consumer, the better your decision-making will be when hiring an SEO company.