Everyday there are new patients in your geographical area who are looking online for the exact services you offer. To be proactive in engaging them is what digital marketing is all about. In the past, traditional marketing included newspapers, magazines, Yellow Pages, and direct mail. These were one-way communications only, from Dentist to potential customer.… Read More

In today’s business world an online presence is imperative for success. However, Search Engine Optimization (SEO) is not only about being found in the search engines, but also being found by those who are seeking your service or product wherever they may be and whatever platform they choose. SEO has evolved into Digital Marketing. For… Read More

David Bell, the Xinmei Zhang and Yongge Dai Professor at the Wharton School, spoke to alumni in Los Angeles about managing brand and customer assets through digital marketing on the first stop of the Wharton Knowledge for Action Lifelong Learning tour.… Read More