Seven Questions to Help You Get Started.

1) Define your Target Audience. How do you categorize those who seek your product or service?

2) Keywords and Tags. What specific words or phrases will they use to find you; are these the same specific words or phrases you are highlighting on your website?

3) Competitive Analysis (Clustering.) What specific words or phrases are your competitors using?

4) Blog with RSS Feed. What original content can you post on a regular basis to engage or inform your target audience?

5) Back Link Analysis. Where can you submit your site and content (i.e. press release, video, article, blog post or RSS feed) to best increase exposure and page rank?

6) Mobile Applications. How are you communicating with the mobile community?

7) Social Marketing.  How are you utilizing the various social networks (i.e. Facebook, Twitter, YouTube?)